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National Living Wage Increase: How will this affect you

The National Living Wage increase in the UK, set to rise to over £11 per hour in April 2024 as announced by Jeremy Hunt at the 2023 Conservative Party Conference, is not merely a statistical change. It’s a tangible shift that will touch the lives of over two million people, potentially offering full-time workers an extra £1,000 a year. But what does this mean for business owners and everyone else? Let’s delve into the multifaceted aspects of this pivotal economic alteration.

Understanding the Upcoming National Living Wage Increase

Simply put, the NLW is the minimum per-hour wage that workers aged 23 and above should receive. The goal was to hit 60% of the average national earnings by 2020, and we achieved it! Now, the new target for 2024 is to reach two-thirds of the average earnings, making the NLW £10.42 per hour for the 2023–24 tax year.

How Business Owners Can Navigate the Wage Increase

For business owners, particularly those managing smaller companies or start-ups, the NLW increase presents a complex scenario. While it signifies a move towards improved wages, it also equates to increased expenses. Employers will need to strategize on how to accommodate these additional costs, possibly adjusting budgets and exploring methods to offset the added wage expenditures.

Employee Perspectives on the Enhanced Living Wage

For workers, especially those in lower income brackets, the National Living Wage Increase is a beacon of financial respite. This uplift could translate to a substantial annual enhancement, particularly for full-timers, elevating living standards and fortifying financial stability.

Widening the Lens: The Economic Context of the Wage Rise

The National Living Wage increase doesn’t operate in isolation. Given the current state of the economy and inflation, the increase in living costs could offset its beneficial effects on workers’ tangible income. Additionally, businesses might recalibrate their pricing structures to compensate for the augmented wage expenditures, which, in turn, impacts customers.

Addressing Sector Challenges Following the Wage Increase

Certain sectors, like hospitality and retail, where profit margins are traditionally narrower, may face heightened challenges. These sectors will require careful consideration and perhaps, specialized support to navigate through the wage increase without adversely affecting employment rates.


The National Living Wage Increase is a commendable stride towards guaranteeing equitable remuneration for workers throughout the UK. However, the multifaceted impacts, particularly on business proprietors amidst the prevailing economic climate, warrant meticulous examination and strategic adaptations. As we steer through these economic modifications, our approach towards the challenges and opportunities unveiled by the wage increase will sculpt the future trajectory of the UK’s enterprises and workforce.

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